Our influencer campaigns are designed to connect a book to its intended audience. We search our network of 250+ bookstagrammers for each campaign, seeking to match the book to the most appropriate readers. When a review is posted, a conversation begins immediately among the Bookstagrammer’s followers. The author can see all of the comments posted, and the followers can share the post with any of their own friends, making for the possibility that a review from one bookstagrammer can be shared well beyond that bookstagrammer’s immediate audience. We are also adding BookTubers and BookTokers to our network, which will allow authors to gain promotion through TikTok and YouTube as well.